ดูวิดีโอแบบเต็มพร้อมสไลด์การนำเสนอได้ที่นี่: ในคำปราศรัยสำคัญของเขาที่ CMO Insight Summit ของเรา Rory Sutherland จาก Ogilvy & Mather อธิบายว่าทำไม “ความเข้าใจทางจิตวิทยาจึงมีค่าเท่ากับความก้าวหน้าทางเทคโนโลยี” GDS Group จัดการประชุมระดับนานาชาติและการประชุมสุดยอดที่รวบรวมความคิดที่ดีที่สุดจากภาคธุรกิจต่างๆ ดูผลงานกิจกรรมของเราหรือดูเนื้อหาอื่น ๆ ของเราในอุตสาหกรรมการตลาดโดยไปที่: สมัครรับข้อมูลจากช่อง YouTube ของเราสำหรับไฮไลท์จากวิทยากรหลักของเราเช่นนี้ทุกสัปดาห์:
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The psychology of digital marketing. Rory Sutherland, Ogilvy
Bloody AWFUL camera work! The speaker is talking about what is on his screen on the wall in the room there, yet the idiot cameraman is pointing the camera AWAY from that screen.
great content…awfull cameraman…
Out of the box thinkers run the world
Rory makes marketing very engaging therefore he lives his teachings
My cat put this on lol
Been lucky enough to hear Rory speak, always entertaining and extremely inisightful, very clever guy
Man, this guy is good. He’s somehow convinced me I want an air fryer.
The last ingredient listed on a whatever product is with a least concentration in that product, not because people would believe it has a magic healing properties.
It’s amazing how much marketing “experts” are actually bulshiting and/or lack knowledge. My university professors were just the same.
They really need to get their shit together. This way they look stupid and deceptive.
Basically when they are met with hard core science as chemistry for example, all they are talking about suddenly becomes a product of their imaginary world they are trying to sell.
On the other note, I salute this gentleman’s wit. Judging by the comments he’s very successful marketer. Accomplished to sell you his so interesting yet inaccurate story with utmost ease. Brilliant.
Glad to finally run into someone I agree with. Hoping to get to this level sooner than later
Honestly, the most satisfying video ever! Not for a minute I got bored!
Mistake number one: basing everything on evolutionary psychology. Aside from that, this man is clearly a genius and has level 1 billion charisma. Awesome talk!
They done let the GDs in the summit I see
“No, you have to poison them. That’s how medicine works” 👺💉🐑
This was so good. Thanks.
2) @47:38 whats terrifying is that the governments job is to make life objectively better for its citizens, and they've managed to convince themselves and each other that a subjective improvement is just as acceptable. FFS if you're going to be in this role, to make decisions that have an astonishing impact on the whole of society, then think about the consequences of applied psychology on the overall health of that society. In psychological terms, what Rory is advocating for in this instance is rule by order of psychopathy. people want hours of their lives back. they want to spend those 2-4 hours a day traveling with their families. cognitive suppression doesn't make that problem doesn't go away. over the long term, people will begin to internalize those emotions which are being suppressed by a sense of short term gratification, and that's going to result in profound effects.
man, I appreciate the work but there are jus so many BAD assumptions to unpack here, that lead to horrible business decisions..
1) @46:27 absolutely no one wants to spend a vacation day waiting for the cable guy… I mean, wow, the lapse of judgement there is daunting.
He is just brilliant! thanks for sharing this presentation
We believe that this talk is a must-heard.
I just completed a Bachelors in Digital Marketing yet this remains the most profound lecture on digital marketing I’ve ever heard.
The camera operator was useless. IT'S A PRESENTATION YOU DOLT
Speaker was excellent. Cameraman was a sleepwalking idiot.
I found this old video from 1958. Called (trackdown the end of the world) it is worth a watch believe me. it's about trump they use his name.
My grandma was in marketing all her life with no degree and now I’m in the same boat. I did take a behavioral economics and group/work place psychology class, but I don’t have a degree and this was only 2 semesters in time. I do really well at my job but I’m about 30 minutes in and he for real just blew my mind a bit with her point of perspective.
Well done Sir!